The Ten Cups Co. blog

Fresh ideas for the business behind the practice.

A new post every Friday on social media, marketing and growing a wellbeing business, whether you run a studio, a treatment room or a coaching practice.

A phone, a pink paper airplane and a coffee cup on a linen table

Social media · October 2, 2026

Instagram now rewards the post your client sends to a friend

Shares are the strongest signal on Instagram this year. Here's what that means for studios, therapists, coaches and practitioners, plus five post ideas people actually forward.

Read the post