Content planning
How to build a monthly content calendar for your studio
A content calendar turns 'what do I post today?' into a plan you make once a month. Here is a four-week framework that works for any wellbeing business.
The four-week framework
Each week has a theme. Post about three times a week, using one idea from each list.
Week 1: Welcome
- Introduce yourself or your team
- A photo tour of your space
- Your intro offer for new clients
Week 2: Teach
- One simple practice followers can try today
- A common myth in your field, explained
- A client question you hear often, answered
Week 3: Trust
- A client story or testimonial, shared with permission
- Behind the scenes of a session or class
- Why you started this work
Week 4: Invite
- Next month's schedule or availability
- A workshop, package, or seasonal offer
- A clear call to book, with the link
Add your seasonal moments
Layer in what is happening in your world: new year intentions, spring resets, summer schedules, back to routine in autumn, holiday gift cards. Mark these on the calendar first, then fill the weeks around them.
Make it a one sitting job
Block two to three hours. Fill in the calendar, write every caption, pick the images, and schedule. Then close the app and get back to your clients.
For the bigger picture on consistency and reuse, read our social media management guide.